Held annually in April, the festival has 14 areas of continuous entertainment featuring concerts with nationally known Country Western and Tejano stars, regional bands, gunslingers, carnival, various contests, and rodeo performances. The first year of marketing Poteet strawberries proved very successful and strawberries sold for $20....that's more than they sell for on today's market.  In 1921 a group of Poteet citizens invited guests from San Antonio to partake in its new found delicacies.  Headlines in the San Antonio Express read, "Crimson Berries Beckon Hungry Tourists to Poteet."  The Poteet Rotary Club continued the tradition when it organized the 1st Annual Poteet Strawberry Festival in 1948.